🧟 What jeans should you wear during a zombie apocalypse?
Wrangler Collabs with Last of Us
Wrangler hopes to be the brand of choice for people trying to survive and thrive in a world overrun by zombies. The apparel brand launched a limited edition collaboration with the zombie-themed TV series The Last of Us.
At PWR House, we advise brands, creators, and media companies on all types of strategic collaborations. Let's take a look at Wrangler x The Last of Us...
It's a two-part collection paying homage to the brand's Wild West-themed brand identity and overlapping themes from the Last of Us series. The character Joel, played by Pedro Pascal, wore lots of Wrangler apparel in Season 1.
The collection takes inspiration from different characters and the show's settings of Wyoming and the Pacific Northwest.
The limited collection won't drive massive sales numbers for Wrangler but it's less about the revenue and more about getting Wrangler into conversation around a hot cultural topic.
Wrangler has created pretty bold collaborations in the past, such as with Texas fast food chain Whataburger, hilarious sunglasses brand Pit Viper, and NFT collection Deadfellaz. All of this indicates that the brand aims to be memeable and be seen as an edgier denim company compared to their competitors.
To keep with the "Western" theme, you could think of many other potential collab ideas like the show Yellowstone or the video game Red Dead Redemption. Or maybe even Kenny Powers or Will Ferrell.
Collaborations can be a creative testing ground for brands to spread their wings and test out bolder ways to reach audiences with relatively low downside.
The Last of Us, based on the video game franchise, has become one of the most talked about series of 2025. While (unfortunately) season two of the series was reviewed much more poorly than the first season, Wrangler has successfully partnered with a hit TV series that many people are talking about.