👑 Why Has The Gstaad Guy Launched A Podcast?
Expanding your business as a creator
The most ambitious creators today don't just want to make content, they want to build their own business empires.
At PWR House, we work with creators who want to scale beyond content into brands, products, and IP.
And I'm super impressed by what The Gstaad Guy is doing. 👇
"The Gstaad Guy" is a comedy creator known for making satirical videos of the lifestyles of the ultra-wealthy, playing characters like Colton and Constance while using the catchphrase "à la poubelle."
After building a significant following on social media, what did he do next?
1. He launched his own charm bracelet collection called Poubel.
2. He launched his own line of rosé called Palais Constance.
But he hasn't stopped there.
Last month, he launched The Gstaad Guy podcast...!
Step by step, the Gstaad Guy is expanding his creator empire across products and content. He's becoming another example of a creator with the ambition to build their own billion-dollar holding company.
Having your own podcast gives you the opportunity to build deeper relationships with your audience.
Hosting a podcast transitions you from entertainer to thought leader, showcases your personality, and builds even more inventory for your brand partners.
Podcasts propelled the careers of people like Joe Rogan, Harry Stebbings, Steven Bartlett, and even Logan Paul.
For Gstaad Guy, there's a clear strategy around his podcast and his target audience.
He's interviewing very serious people - more serious people than you'd expect...
His podcast has only been out for a month and his first guests include:
-Former Google CEO, Eric Schmidt
-Michelin Star Chef, Daniel Humm
-Jewelry designer, Nadine Ghosn
-Editor-in-Chief of GQ, Will Welch
Gstaad Guy is positioning himself as a modern day combo of GQ, Esquire, and Monocle.
His audience already consists of affluent professionals, even some billionaires.
He's serving that audience with original short-form content, a luxury charm bracelet brand, a luxury rosé brand, and now--long-form discussions with world leaders across fashion, technology, and media.
Gstaad Guy is proving that he's not just a pretty face or a funny guy. Like Mr. Beast, he's building out a diversified holding company of products and content. He's building out his own ecosystem.
This diversifies his risk by expanding revenue streams, grows his overall cultural influence and boosts his market value when working with brands.
It's a win-win-win for The Gstaad Guy. ⛷️