In a time of crisis, people need to receive the right information in the most appropriate medium. And that poses an interesting marketing challenge for public health organisations—how do you get the right message out there? During the Great Depression and World War 2, American president Franklin Delano Roosevelt regularly addressed the nation through a series of ‘fireside chats’ that were broadcasted over the radio. Their goal was to clearly explain his policies in a turbulent time and reassure the country. Ultimately, the reason you send out any message—whether as a politician, a business, or a charity—is to influence thought and inspire action.
Marketing Public Health
Marketing Public Health
Marketing Public Health
In a time of crisis, people need to receive the right information in the most appropriate medium. And that poses an interesting marketing challenge for public health organisations—how do you get the right message out there? During the Great Depression and World War 2, American president Franklin Delano Roosevelt regularly addressed the nation through a series of ‘fireside chats’ that were broadcasted over the radio. Their goal was to clearly explain his policies in a turbulent time and reassure the country. Ultimately, the reason you send out any message—whether as a politician, a business, or a charity—is to influence thought and inspire action.