Cristiano Ronaldo is the world’s most followed human on Instagram, with 200 million followers. That puts him in a comfortable position to have many ways to monetise his brand. The interesting economics of sports are that the salaries of the world’s top athletes are significantly lower than their earning potential from sponsoring products off the field.
The Underrated Power of Celebrity
The Underrated Power of Celebrity
The Underrated Power of Celebrity
Cristiano Ronaldo is the world’s most followed human on Instagram, with 200 million followers. That puts him in a comfortable position to have many ways to monetise his brand. The interesting economics of sports are that the salaries of the world’s top athletes are significantly lower than their earning potential from sponsoring products off the field.