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Why work with Alex Cooper’s New Creative Agency?
The Content Creator Turned Brand Creative Strategist
Nov 16
•
Anthony McGuire
October 2025
AI was supposed to kill video editors but MrBeast and Airrack want to create millions of new ones.
The exciting, very human-led business of Clipping
Oct 27
•
Anthony McGuire
UMG's New Creator App + Brand-Specific Creator Tech
Universal Music wants to work more closely with creators
Oct 26
•
Anthony McGuire
Jake Paul is unbothered about AI
How celebrities are reacting to AI-targeted content
Oct 23
•
Anthony McGuire
💄 Sephora gets it.
How Sephora is approaching creator-affiliates
Oct 21
•
Anthony McGuire
LeBron’s shameless publicity stunt, worked…?
Some hated it, some loved it, LeBron's "The Decision 2"
Oct 20
•
Anthony McGuire
Jake Paul is probably a better investor than you
The undervalued aspect of a creator's cultural capital
Oct 18
•
Anthony McGuire
1
1
New media often starts as something that “shouldn’t work”
The rise of the 3-hour TPBN tech news show
Oct 16
•
Anthony McGuire
🥄 Germans eat pudding with forks
How a German trend inspired us to gather in parks to eat pudding with forks
Oct 12
•
Anthony McGuire
September 2025
👖 Celebrity Marketing Pays Off for American Eagle
The Sydney Sweeney Effect
Sep 14
•
Anthony McGuire
2
🛌 How Cozy Earth Sells Bedding Via A TikTok Reality Show
Brands turning production into successful marketing content
Sep 7
•
Anthony McGuire
0:34
🤔 Why would anyone start a creative agency in 2025?
Actually...why wouldn't they?
Sep 3
•
Anthony McGuire
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