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June 2025

🌭 Did Heinz wait too long to say MUSTAAARD?
Short term bets vs. Long term bets, Timing can be unforgiving
 • 
Anthony McGuire
🏀 SGA, Converse, and the power of a good NBA partnership
Converse made the right bet on the right NBA player
 • 
Anthony McGuire
🧟 What jeans should you wear during a zombie apocalypse?
Wrangler Collabs with Last of Us
 • 
Anthony McGuire
🎥 Why 1 million people applied to Kai Cenat's Streamer University
The inevitable march of the livestreaming industry
 • 
Anthony McGuire

May 2025

🤳 "The Group Chat" is the latest TikTok-native viral drama
How a TikTok-native content format went viral
 • 
Anthony McGuire
🏈 YouTube Is Hosting A Free NFL Game Next Season
YouTube is becoming a home for live sports
 • 
Anthony McGuire
🙌 Fast Times In The Creator Economy
There Are More Creator Funds, Products, and Opportunities
 • 
Anthony McGuire
🔖 Are you reading American Eagle's new newsletter?
How Newsletters Become Your Brand's Content Platform
 • 
Anthony McGuire
🍔 Topjaw's Journey From Instagram to Apple TV+
Topjaw is the digital version of a TV show
 • 
Anthony McGuire
👟 Shaq Launches A Netflix Docuseries To Make Reebok Cool Again
Why creating a show is a good use of your marketing budget
 • 
Anthony McGuire
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